Opera Australia

Copywriting (brochure headlines) thanks to Interbrand.

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Excerpt from standapart.com.au

We are now in our second year of working with Opera Australia and are pleased to share our latest branding work on the 2015 season brochure, launched at the season preview last week at the Sydney Opera House.

For this season our Sydney agency worked again with the internationally recognised fashion photographer Georges Antoni and Opera Australia performers to capture the energy and emotion of the season through rich and evocative photography.

Its wonderful to see the brand is continuing to evolve and open up opera to new and familiar audiences.

“The new brand, introduced last year, was designed to open up opera to to new audiences. Working with top fashion photographer Georges Antoni, we designed images that would evoke emotions and demonstrate the many genres of opera. This year we worked with Georges again to produce the images for the 2015 season, and the results are just stunning. We’re thrilled to continue to work with Opera Australia on their brand and to keep opera singing for a long time to come.” Chris Maclean, Executive Creative Director, Interbrand.

TURANDOT — As the moon rises, a death cry wails through imperial Peking. Torture and death mean nothing. Freedom from possession means everything. Will the Princess win again?

DON CARLOS — While marriage brings peace between France and Spain, it sparks war between father and son. And as secrets are revealed, passion and politics run riot on a grand scale in the 17th century royal court of Spain.

AIDA — A setting like this demands a spectacular opera, so prepare for a performance of huge proportions. A royal love triangle, a war, and the famous 'Triumphal March' with Egyptians en masse will light up the waters of Sydney's magnificent harbour.