Central Park

Digital tour app Copywriting thanks to Frost*collective.
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Central park is a 21st-century urban village created by an international dream team of architects, designers and artists who continue to blend old and new architecture to provide spaces to live, work and relax.

Frasers Property engaged Frost* to create a tour app to service the students, architects and general public who visit the award-winning development and want to learn more about the history, architecture, sustainable practices and art on site.

The app can be downloaded from the app store on your smart phone and relevant stops are activated based on the user's location.

There are 20 stops in total including highlights such as The Brewery Yard, Vertical Gardens and the Old Clare Hotel.