UOW Strategic Plan

Verbal Identity and Copywriting thanks to Frost*collective.

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Armed with a clear visionary road map to take it to the top 1% of universities globally, University of Wollongong (UOW) worked with Frost* collaboratively to reposition its brand as a leading and world class educational institution.

We worked with the team on a strategic review of the brand against goals set out in the 2016-2020 Strategic Plan. This helped us understand how to effectively tackle market challenges and become a globally recognized institution delivering agile thinkers, highly employable graduates and world-class research.

Our approach focused on understanding of the complexity UOW represented to its audiences. An advertising campaign rolled out across cinema, TV, digital, press and outdoor. The new brand was designed to optimise the customer journey across a range of touch points - website, social media, print collateral, campus signage, buses and cars, corporate collateral, merchandise and UOW locations globally.

The brand has provided a solid platform from which to communicate UOW’s impact on the world. The strategic process has delivered a clear road map for UOW to achieve its goal of leading an influential, innovative society.