ACON With Love

Campaign Copywriting and Script Writing thanks to Frost*collective.

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Together with ACON we helped Sydney sparkle WITH LOVE for World Pride and helped millions of people celebrate safely at the biggest event Sydney has hosted since the 2000 Olympics, while raising awareness for the work ACON does. The fun, universal and accessible campaign and film deliver on ACON’s role as a community partner to Sydney WorldPride. 

By positioning ACON as a community peer and source for reliable, local information on health the work encourages a culture of care. A range of critical messages across multiple audiences include partying safely, consent and sexual health and have visibility throughout the city as people experience the festival. WorldPride is a celebration of inclusion and diversity and a joyful reminder that community connection makes the world a beautiful place. This campaign shows that safety messages can be creative and vibrant too and welcomes the world to Sydney showing, “this is how we do it Down Under!”   

WATCH THE CAMPAIGN VIDEO HERE.